這個流行趨勢始於近一兩個月,在TikTok上,坐擁70多萬粉絲的博主「SherryXiiRui」率先開始這個潮流,她在多段影片裡持續重復「從明天起,你要變成中國人了」、以及來自電影《搏擊俱樂部》裡的一句台詞「你遇見我的時候,正是我人生中非常中國化的時期」,配合燒熱水飲用等長久被戲稱為「東方玄學」的操作——在這個系列裡,她一人即貢獻了20多條影片,逐個介紹中國人的養生智慧和玄學道理,每一條都獲得了一百萬以上瀏覽量,並成功帶火了這個標簽:「成為中國人」。
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A solution requires solving the hardest known problems in the universe, often requiring years (if not decades) of effort
“We’re that last mile of visual marketing,” Brewster explains. “Every business needs to attract more customers. The more visually appealing a business is, the more apt people are to stop and to buy.”